JOY dog food has a long and interesting history, from humble beginnings as Best Feeds and Farm Supplies in 1943 to the sale of the company to Hi-Standard in 2011.
When the company was started, it was the marketing genius of Albert Shiffler (known as Ab to almost everyone) and the hard work and drive of men like Russ Kohser and Milton May that made Best Feeds thrive.
Their drive was not to create the perfect dog food. Instead, it was to create a chain of stores that could support the rural farm communities around Pennsylvania, providing everything from burlap to chicken feed at reasonable prices and using local mills and producers.
In the mid-50s, Shiffler and accounts manager Jack Ostheimer were at odds, battling the inevitable shrinking of the small farms, and, thusly, the small feed store.
Best Feeds brought their milling operations to one mill in Oakdale, PA, and was fully operational there by 1957. The lack of steady, year-round cash flow led the men to continue to research variations on dog food recipes... often on Mrs. Shiffler's stove.
With their trial and error experience, along with research underwritten by Cornell and Penn State Universities, the JOY KIBBLED dry feed formula was developed in 1953. This blend is still nutritionally sound and has been the foundation for all other JOY varieties for nearly 60 years.
Russ was known to say, "Our customer is the dog, not the dog's owner... JOY's ingredients are based on palatability, nutritional need and digestibility. JOY's dry form is based on the dog's chewing instincts. JOY's pleasant odor and mouth-feel are based upon the dictates of the dog's very nature."
Nobody had quite said it like that before, and it is still true to this day. The dog remains the ultimate consumer, and you can rest assured that your dog will feel like a champion with JOY in his system!
JOY ORIGINAL HIGH-ENERGY
is a Premium Dog Food formulated to meet the nutritional needs of very active and hard working dogs. Canine athletes require an enriched nutritional formula to maintain endurance and endure the stress of competition. JOY PROFESSIONAL HIGH ENERGY 24/20 provides the fortification these exceptional dogs require and deserve to maintain peak performance. This premium formula is complete and balanced using only the finest ingredients. Both meat and chicken protein are utilized to achieve balanced amino acids. Omega 6 & 3 Fatty Acids are added to ensure healthy skin and coat. Energy-packed fat and carbohydrates are carefully blended to produce this energy dense diet that will fulfill the nutritional requirements of even the most active canine athletes. Of course all Joy Pet Foods are naturally preserved with mixed tocopherols for your dog’s well being.
JOY MAINTENANCE PLUS
is a highly palatable 22% Protein, 12% Fat, meat-based, soy-free, complete and balanced diet suitable for normally active adult dogs. JOY MAINTENANCE PLUS is enriched with balanced Omega 6 & 3 Fatty Acids to ensure healthy skin and coat. Of course all Joy Pet Foods are naturally preserved with mixed tocopherols for your dog's well being. Now with Glucosamine and Chondroitin to support healthy joints!
JOY PUPPY FOOD
is enhanced with DHA! In addition to meeting your puppy's nutritional needs, JOY PUPPY FOOD contains DHA to enhance your puppy's learning ability. Puppies need more nutrition than mature dogs so it is essential to feed a diet that is specifically formulated for development and growth while assisting in the prevention of excess weight gain. Of course all Joy Pet Foods are naturally preserved with mixed tocopherols for your dog's well being. JOY PUPPY FOOD is ideal for dry or wet feeding so puppies can thrive on the same food for their first year. Large breeds may need to be fed JOY PUPPY FOOD for up to two years.
JOY SPECIAL MEAL has been one of the most recognized and trusted professional dog foods for more than 40 years. For generations dogs have thrived on this exceptional food. JOY SPECIAL MEAL features a meat-first, higher energy formula that produces superior results. The Complete and Balanced special blend of the finest ingredients is enriched with balanced Omega 6 & 3 Fatty Acids to ensure healthy skin and coat. Of course all Joy Pet Foods are naturally preserved with mixed tocopherols for your dog's well being.